NSPCC Volunteer Recruitment Campaign
Childline and the NSPCC Schools Service need volunteers to help them counsel and educate children and young people across the UK. Recruiting new volunteers is essential to ensure that those services can continue to support vulnerable children and young people. We were asked to produce video content as part of an integrated campaign in press, print, bill board and online. Working closely with NSPCC's internal art director, we shot the interviews in a Green Screen studio in Wapping, then added a realistic background in post and recoloured to match the NSPCC's brand palette and campaign theme. All illustrations were hand drawn by an artist and added in post. There were five films produced in total, using the same interviews edited for specific uses and target audience groups.